At first glance, the worlds of sports and fashion might appear to have little in common. The powerful athletes performing superhuman feats of physicality and the elegant models strutting down the catwalk might seem worlds apart. But dig a little deeper, and...
In a world where digitization is reshaping landscapes, the realm of sports is not to be left behind. An unprecedented digital transformation is underway, transforming not only how athletes train and compete, but also how fans interact with their favorite sports....
As we hit the midpoint of 2023, it’s time to take a breather and look back at the phenomenal journey collectID has been on this year. We’ve burst into the scene with a bang, thanks to our stellar partnerships, ground-breaking product releases, and the...
Introduction What is Phygital Marketing? Before we delve into corner kicks and goal celebrations, let’s kick off with the basics. Phygital Marketing is the star player that unites the physical and digital worlds, creating an immersive experience. Picture this: walking...
The Dawn of the Phygital Era Leading the frontier of technology innovation, Apple is launching us into the dawn of the ‘phygital’ era with its latest groundbreaking device, the Apple Vision Pro. The term ‘phygital’—a blend of...
