Now more than ever before, the relationships between brands, college athletes, and their respective universities are becoming increasingly important as new legislation allows student-athletes to benefit financially from their name, image, and likeness (NIL). It is...
As marketers, it’s important that we stay ahead of the curve when it comes to emerging trends. In an ever-changing media landscape, those who are able to identify and capitalize on new technologies stand the best chance of keeping up with consumer demand – and even...
Phygital tech is blasting through traditional customer-business interactions, fusing physical items with their digital counterparts to provide enhanced value and tailored experiences. In this post, you’ll learn what phygital is, what it does, and how it’s...
In an industry marked by evolution, it can be a challenge to stay ahead of the curve. New technologies and changes in the sneaker market can dictate the latest trends and influence the customer experience. If you’re looking for insight into how technology affects the...
Founder, Elissa Lefoll, at ELLYHA’s temporary showroom in Geneva in November 2022 This past year, the collectID team worked with the innovative Swiss fashion brand, ELLYHA, to integrate our cutting-edge NFC tags into their first exclusive drop. This decision was...
