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Sneaker Culture: Authenticity, Hype, and Evolution in Athletic Footwear

Sneaker Culture: Authenticity, Hype, and Evolution in Athletic Footwear

Sep 6 | Sports, Fashion

As time has progressed, so too has the relationship between sports fanatics and sneaker design. Today, when it comes...

Game, Set, Tech: How Technology is Transforming the Tennis Experience

Game, Set, Tech: How Technology is Transforming the Tennis Experience

Aug 31 | Sports, Technology

The US Open is now in full swing, and with technology advancing at an ever-accelerating pace, its influence on the...

From Teams to Icons: The Evolution of Sports Fandom

From Teams to Icons: The Evolution of Sports Fandom

Aug 22 | Sports

Gen Z and Gen Alpha Sports Fans Shifting Their Loyalty from Teams to Players A Changing Tradition Sports fandom has...

Championing Inclusivity: Tech’s Role in Amplifying Fan Engagement at the Women’s World Cup

Championing Inclusivity: Tech’s Role in Amplifying Fan Engagement at the Women’s World Cup

Aug 8 | Sports

As technology continues to enhance the sports experience, it’s no surprise that new innovations will be leading the...

The Intersection of Sports and Fashion

The Intersection of Sports and Fashion

Aug 4 | Fashion, Sports

At first glance, the worlds of sports and fashion might appear to have little in common. The powerful athletes...

Boost Your Sports Organization’s Online Presence: 7 Tips to Minimize Loss and Maximize Success

Boost Your Sports Organization’s Online Presence: 7 Tips to Minimize Loss and Maximize Success

Jul 27 | Sports

Running a successful sports-centric brand is no easy feat. Being one step ahead of your competition and continuously...

Phygital Marketing in Sports: Benefits and Best Practices Revealed

Phygital Marketing in Sports: Benefits and Best Practices Revealed

Jun 30 | Sports

Introduction What is Phygital Marketing? Before we delve into corner kicks and goal celebrations, let’s kick off with...

Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round

Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round

Jun 16 | Sports

June is considered by many to be the greatest month for sports but now that we are halfway through the month, the...

Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans

Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans

May 29 | Sports, Technology

In the sports industry, using fan data to craft engaging experiences is becoming an increasingly popular conversation....

Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes

Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes

May 16 | Sports

Now more than ever before, the relationships between brands, college athletes, and their respective universities are...

The Sports Advertising Revolution: Digitally Enhanced Dasherboards and Phygital Products in the NHL

The Sports Advertising Revolution: Digitally Enhanced Dasherboards and Phygital Products in the NHL

Apr 14 | Sports

Welcome to the Future of Sports Advertising The world of sports advertising is constantly evolving, and the National...

Unleashing the Power of ChatGPT: The AI Breakthrough Transforming Sports Science Research!

Unleashing the Power of ChatGPT: The AI Breakthrough Transforming Sports Science Research!

Mar 20 | Technology, Sports

In today's competitive sports landscape, science and technology play an increasingly crucial role in optimizing...

How March Madness Sponsorships and Hospitality Events Can Boost B2B Sales and Networking: Best Practices and ROI Strategies

How March Madness Sponsorships and Hospitality Events Can Boost B2B Sales and Networking: Best Practices and ROI Strategies

Mar 16 | Sports

Introduction to March Madness Sponsorships and Hospitality Events March Madness, the annual NCAA basketball...

Innovation in Sport: How Blockchain, NFC, and NFT Technology are Transforming the Sports Industry

Innovation in Sport: How Blockchain, NFC, and NFT Technology are Transforming the Sports Industry

Mar 3 | Sports, Technology

The sports industry is known to be relatively slow to embrace new technologies. For years, sports organizations have...

The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships

The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships

Feb 7 | Sports

Sports sponsorships have come a long way since the first recorded instances of product placement and signage at...

5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season

5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season

Jan 25 | Sports

As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is...

What is the Best Anti-Counterfeit Technology in 2023?

What is the Best Anti-Counterfeit Technology in 2023?

Jan 12 | News, Sports

We are now in 2023 and the world is changing. Not only has technology evolved even faster since 2021, but the way we...

What the FTX Collapse Means for the Future of Blockchain and NFT Technology

What the FTX Collapse Means for the Future of Blockchain and NFT Technology

Jan 11 | Luxury, News, Sports

The FTX collapse has been a shock to the blockchain and cryptocurrency community, raising questions about the future...

collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022

collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022

Dec 28 | News, Sports

In April of this year, David Geisser, co-founder and CEO of collectID, spoke on the Sports Maniac Podcast to speak...

Best Fan Engagement Strategies For Sports Industry (2022)

Best Fan Engagement Strategies For Sports Industry (2022)

Oct 27 | INSIGHTS & ANALYSIS, Sports, Technology

As the sports industry evolves, teams and leagues are looking for new and innovative ways to improve fan engagement....

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