As time has progressed, so too has the relationship between sports fanatics and sneaker design. Today, when it comes...
Game, Set, Tech: How Technology is Transforming the Tennis Experience
The US Open is now in full swing, and with technology advancing at an ever-accelerating pace, its influence on the...
From Teams to Icons: The Evolution of Sports Fandom
Gen Z and Gen Alpha Sports Fans Shifting Their Loyalty from Teams to Players A Changing Tradition Sports fandom has...
Championing Inclusivity: Tech’s Role in Amplifying Fan Engagement at the Women’s World Cup
As technology continues to enhance the sports experience, it’s no surprise that new innovations will be leading the...
The Intersection of Sports and Fashion
At first glance, the worlds of sports and fashion might appear to have little in common. The powerful athletes...
Boost Your Sports Organization’s Online Presence: 7 Tips to Minimize Loss and Maximize Success
Running a successful sports-centric brand is no easy feat. Being one step ahead of your competition and continuously...
Phygital Marketing in Sports: Benefits and Best Practices Revealed
Introduction What is Phygital Marketing? Before we delve into corner kicks and goal celebrations, let’s kick off with...
Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round
June is considered by many to be the greatest month for sports but now that we are halfway through the month, the...
Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans
In the sports industry, using fan data to craft engaging experiences is becoming an increasingly popular conversation....
Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes
Now more than ever before, the relationships between brands, college athletes, and their respective universities are...
The Sports Advertising Revolution: Digitally Enhanced Dasherboards and Phygital Products in the NHL
Welcome to the Future of Sports Advertising The world of sports advertising is constantly evolving, and the National...
Unleashing the Power of ChatGPT: The AI Breakthrough Transforming Sports Science Research!
In today's competitive sports landscape, science and technology play an increasingly crucial role in optimizing...
How March Madness Sponsorships and Hospitality Events Can Boost B2B Sales and Networking: Best Practices and ROI Strategies
Introduction to March Madness Sponsorships and Hospitality Events March Madness, the annual NCAA basketball...
Innovation in Sport: How Blockchain, NFC, and NFT Technology are Transforming the Sports Industry
The sports industry is known to be relatively slow to embrace new technologies. For years, sports organizations have...
The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships
Sports sponsorships have come a long way since the first recorded instances of product placement and signage at...
5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season
As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is...
What is the Best Anti-Counterfeit Technology in 2023?
We are now in 2023 and the world is changing. Not only has technology evolved even faster since 2021, but the way we...
What the FTX Collapse Means for the Future of Blockchain and NFT Technology
The FTX collapse has been a shock to the blockchain and cryptocurrency community, raising questions about the future...
collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022
In April of this year, David Geisser, co-founder and CEO of collectID, spoke on the Sports Maniac Podcast to speak...
Best Fan Engagement Strategies For Sports Industry (2022)
As the sports industry evolves, teams and leagues are looking for new and innovative ways to improve fan engagement....