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collectID enables a new communication channel for Atlético Mineiro fans

on July 7, 2022

Crypto, AR, OTT and more: Talking about Innovation with Felipe Ribbe of Atlético Mineiro.

collectID enables a new communication channel for Atlético Mineiro fans

With the NFC tag, we wanted not only to allow fans to verify the authenticity of the jerseys and register their jerseys on their names but also to make the jersey a new communication channel with fans. […] More than a smart jersey, we like to call it a living jersey, because the NFC technology allows us to be always adding new features, content, and coupons in the special area, so the jersey that fans started to receive in November will be a different jersey that they will have in April 2022, for example.

About Oleksandr

Performance Marketing Manager, Oleksandr has been working on the web since he was 12 years old and has been involved in marketing and web marketing since the age of 18. He has worked for both small start-ups and large retail companies. He specializes in data-driven marketing and achieving positive ROI goals
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