In a bold and transformative move, leading “phygital” platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company’s new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its business and end-consumer operations reflects the company’s commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company’s evolution, stating, “From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something more profound. Today, we aim to create a brand that brings joy to consumers and resonates with our innovative approach to creating ‘phygital’ products. This journey has been possible thanks to our dedicated team and partners, and we are excited to witness the positive impact ZATAP will have on both businesses and end-users.”
Businesses: One Tap Away from Your Customers
While the company’s B2B operations continued under the collectID name after announcing ZATAP in September, they will now transition to operate under the ZATAP Business umbrella. This transition reinforces ZATAP’s commitment to offer a distinctive platform for brands to engage with their consumers like never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
- Content Management System: Dynamically Add Content, Run Campaigns
- Data & Insights: CRM to Track Product Interactions and User Engagement
- Front End: ZATAP Mobile App, Customer Mobile App, Web-App, API
- Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
- Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital, shaping a future where products not only authenticate but also captivate. Geisser adds, “We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion.”
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not only authenticate their products but also immerse themselves in the unique stories and experiences each product offers.
Features of Owning a ZATAP Product:
- Digital Meets Physical: ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience where customers can unlock exclusive content, offers, and rewards and use their products in the digital dimension (i.e. video games).
- Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP’s proprietary technology. This system, powered by a combination of encrypted NFC tags and blockchain, guarantees the highest level of security on the market, allowing users to verify the authenticity of their products with confidence.
- Ticketing: Products may be used as an entry ticket to venues and special events, leveraging the power of a product for exclusive access.
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the Nashville Predators from the NHL.