collectID, a leading “phygital” platform for connecting physical products to the digital realm, announced this week the launch of their new and improved app, ZATAP. This rebranding is part of collectID’s mission to redefine how consumers connect with their favorite brands and find joy in their products.

David Geisser, CEO and co-founder of collectID, said, “In 2018, I started collectID with the goal of linking physical products to the digital world for authentication. Over time, our mission evolved into something more profound – redefining how consumers connect with their favorite brands and find joy in their products. Today, I’m thrilled to introduce ZATAP, a major step towards this vision. I’m immensely proud of our dedicated team for making this happen. We’re very excited to see the positive impact ZATAP has on our users.”

ZATAP is the B2C side of the business, while collectID will remain the B2B side of the business. The app is designed to provide users with a seamless and intuitive experience. It allows users to easily connect with their favorite brands and products, and provides them with access to exclusive content, rewards, and discounts.

The app also features a unique authentication system that allows users to verify the authenticity of their products. This system is powered by collectID’s proprietary technology, which uses a combination of NFC, and blockchain to ensure the highest level of security.

The launch of ZATAP marks a major milestone for collectID. With this new app, the company is taking a major step towards its mission of redefining how consumers connect with their favorite brands and find joy in their products.