Redefining Joyful Connections

At ZATAP, our mission is to redefine the joy and connection consumers experience with the brands they love. Every physical product is a direct connection to the brand’s digital universe, bridging the gap between the physical and digital worlds through connected products.


Redefining Joyful Connections

ZATAP Product Cloud Platform: Connect & Engage

ZATAP Business is your gateway to reshaping consumer-brand interactions. Our ZATAP Product Cloud Platform offers a suite of features:

  • Content Management System: Dynamically add content and run campaigns.
  • Data & Insights: CRM to track product interactions and user engagement.
  • Front End: ZATAP Mobile App, Customer Mobile App, Web-App, API.
  • Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code.
  • Support Services: Customer support, strategy consulting, assistance with content production & marketing execution.

Our technology will elevate your brand’s story and engage your customers like never before, turning every product into a compelling storyteller and forging stronger bonds.

One Tap Away from the ZATAP Experience

ZATAP provides consumers with a revolutionary experience through our application. Here’s what owning a ZATAP product means:

One Tap Away from an Immersive Experience

ZATAP bridges the gap between digital and physical, offering an immersive experience where users can unlock exclusive content, offers, and rewards in the digital dimension.

Discover the True Origin of Your Product

Our cutting-edge system, powered by encrypted NFC tags and blockchain, guarantees the highest level of security, allowing users to verify product authenticity with confidence.

Seamless Access to Venues and Events

Your product serves as an entry ticket to venues and special events, granting you exclusive access and leveraging the value of your collection.


In this section, you will find answers to frequently asked questions about our technology. Didn’t find the answer you were looking for in the FAQ?

What does ZATAP do?

ZATAP is a product authentication ecosystem allowing users to easily authenticate and trade products by simply tapping their smartphone on the item. By combining blockchain technology and NFC hardware, ZATAP fights the problem of counterfeiting. Thus, ZATAP reinforces consumer confidence in brands and retailers while simultaneously creating a new, secure resale market

What is blockchain and how does it work?

A blockchain is a data structure that is designed to maintain a digital ledger of transactions. The software that manages a blockchain works by distributing copies of this ledger to every computer running the software, creating a decentralized network of machines that all hold the same exact transaction history. When an entry is added to the ledger on one machine, every other machine participating in the network must update their ledger to match the changes. It can be thought of, more familiarly, as an extra secure database with the added benefits of transparency and decentralization. This is how we store the details of your portfolio so that, by virtue of some clever cryptography, only you have the credentials to transfer the ownership of your collectibles. Blockchain technology ensures that the ZATAP product ecosystem is as secure as technically possible.

How can I access the ZATAP ecosystem and its features?

Download our ZATAP app from App Store or Google Play and create a personal profile

In what products can I find the ZATAP NFC tags?

At the moment, the ZATAP NFC tags can be found on selected sneaker brands, high-end watches, wine labels and sports merchandise

Does ZATAP work worldwide?

Yes! Only an internet connection is required for full functionality

What happens with my data when I delete my ZATAP account?

Your user account and all associated data will be deleted from our database. The blockchain wallet will persist, but all connections between the wallet and your user account will be deleted. The products in your portfolio will be deleted from our database.

What does NFC stand for and how does it work?

NFC stands for Near Field Communication. It is a technology that enables a wireless connection between battery-free, passive tags with a reading device such as a smartphone.

Award Winning Startup

ZATAP brings a change to the market

Join the change and digitalize your product with us.