FC St.Gallen 1879 Partners with collectID 

on August 24, 2023

FC St.Gallen 1879 brings innovation to the Swiss Super League through a partnership with collectID, where they provided season ticket holders with a smart scarf.

ST.GALLEN, SWITZERLAND | August 24, 2023 | FC St.Gallen 1879 of the Swiss Super League is proud to announce its exciting partnership with collectID, a cutting-edge technology company specializing in fan engagement solutions. Through this collaboration, FC St.Gallen 1879 aims to bring innovation and enhance the game day experience for its devoted supporters.

As part of this groundbreaking project, FC St.Gallen 1879 provided their existing season ticket holders from the 22-23 season who renewed their membership for the 23-24 season with smart scarves, equipped with collectID’s advanced technology. Embedded with collectID’s NFC tags, these smart scarves will serve as access passes, allowing fans seamless entry into the stadium when they activate their scarf and tap it at the stadium entrance. 

The introduction of the fan scarf represents a significant leap forward in transforming how fans engage with the club and their favorite sport. By teaming up with collectID, FC St.Gallen 1879 is paving the way for a more immersive and personalized fan experience, creating unforgettable moments and fostering a strong sense of club pride by bringing the club’s colors into the stadium.

“Together with collectID, we are excited to revolutionize the way our fans enter the stadium. The scarves not only simplify stadium access but bring some of our most loyal fans a unique opportunity to engage with the club,” says Sandro Dal Farra, Head of Digital & ICT at FCSG.

“Our team at collectID is thrilled about collaborating with St.Gallen on this groundbreaking project. Introducing the fan scarf will revolutionize how fans experience the game, providing season ticket holders seamless stadium entry into kybunpark and bringing FCSG’s colors into the stadium. We are thrilled to see our hometown club being a pioneer with this technology,” says David Geisser, CEO of collectID.

About FC St.Gallen 1879

FC St.Gallen 1879 is a renowned and historic football club based in St.Gallen, Switzerland. Established in 1879, the club is the oldest club still in existence in Swiss football. Over the years, FC St.Gallen 1879 has demonstrated exceptional performance and cemented its position as one of the country’s most successful and beloved football teams. With a passionate fan base and a commitment to excellence both on and off the field, FC St.Gallen 1879 continues to play a significant role in shaping the football landscape in Switzerland. For club-related news and updates, visit www.fcsg.ch/ 


ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the Nashville Predators from the NHL.

Do you want to engage and protect your customers?

If you want to know more, and see how collectID can help your company, contact us today

Request a free consultation now


Submit a Comment

Your email address will not be published. Required fields are marked *