FC Zürich Partners with collectID

on September 21, 2023

FC Zürich brings innovation to the Swiss Super League through a partnership with collectID, where they offer unique content for fans through smart jerseys for the 23/24 football season.

ZÜRICH, SWITZERLAND | September 21, 2023 | FC Zürich partners with collectID to offer smart jerseys for their fans, an innovation that combines NFC and blockchain technology to authenticate jerseys while simultaneously providing fans with unique content and offers for the 23/24 football season.

When fans purchase either the home or away kit, they can tap the NFC tag hidden underneath the FC Zürich emblem, allowing them to register ownership of their jersey and unlock unique content and offers from FC Zürich. This collaboration signifies FC Zürich’s continued dedication to innovation and marks the club’s fifth project with collectID, underscoring the technology’s proven success.

“We are absolutely thrilled about our renewed collaboration with collectID”, exclaims Sven Filli, Head of Market at FC Zürich. “This incredible innovation simply fits perfectly with our passion to intensify our fans’ connection with the football club in a very special way. Thanks to collectID’s technology, it opens up entirely new ways for us and our partners to engage with our fans in an emotional and in-depth way!”

“We are happy to have another Swiss club taking a transformative step in the evolution of fan engagement,” adds David Geisser, co-founder and CEO of collectID. “By merging technology and sports, we are enriching the fan experience, forging stronger connections, and opening doors to new dimensions of authenticity and interaction. This partnership marks a significant achievement as FC Zürich incorporates our technology into their jerseys for the second consecutive season, reaffirming their commitment to an enduring partnership.”

As the partnership unfolds, FC Zürich is poised to shape a more interactive and meaningful relationship with its dedicated fanbase. This innovative venture not only solidifies the club’s position as a leader in Swiss football but also exemplifies its unwavering dedication to pushing boundaries and embracing new possibilities.

About FC Zürich

Fussballclub Zürich, commonly abbreviated to FC Zürich or simply FCZ, is a Swiss professional football club based in Zürich. Founded in 1896, the club has won the Swiss Super League 13 times and the Swiss Cup 10 times. The most recent titles are the 2022 Swiss Super League, which featured collectID’s technology in the championship jersey, and the 2018 Swiss Cup. The club plays its home games at the Letzigrund, which reaches a capacity of 26,000 spectators for league games.

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the Nashville Predators from the NHL.
Filed under  Sports • PARTNERSHIPS & PROJECTS 

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