Hadrien Perazzini

Hadrien Perazzini is a Swiss and Italian national senior executive with 19+ years of international and cross-business experience within multicultural environments in the world of sport, media and entertainment. He is the Founder of Lake38 Advisory.

Working for several industry high-profile stakeholders, focusing especially on international growth and strategy, he served as General Manager, APAC at Arsenal FC, overseeing all business operations of the club in the region through its offices in Singapore and Shanghai. He had initially joined the famous Premier League Club at their headquarters, focusing on the Club’s global development of commercial revenue after several years in London working for WME | IMG (Endeavour) as Vice President Sales and at the NBA as Associate Director on the EMEA business of the world-famous American league.

Prior to Hadrien’s move to London, he had worked in the agency world for about ten years, heading the business development efforts of Havas Sports & Entertainment in Italy as well as the commercial sales and partnership management for S.S. Lazio and other Italian Serie A clubs under the umbrella of SportFive.
Today, Hadrien advises teams, clubs, leagues, brands and investors on various topics going from Strategy, International Growth and Commercial to NFTs/Crypto, M&A and Fan Engagement. He is also a keen investors in tech start-ups