Karlsruher SC Partners with collectID

on August 3, 2023

Karlsruher SC brings innovation to 2. Bundesliga through a partnership with collectID, Introducing “Smart” Jersey Kits Enhanced by NFC Technology.

KARLSRUHE, GERMANY | German football club, Karlsruher SC partners with collectID to bring smart technology to their jersey kits for the 23-24 season.

In a groundbreaking collaboration, Karlsruher SC, one of Germany’s renowned football clubs, has teamed up with collectID, a leading technology company specializing in NFC solutions, to revolutionize the fan experience with their home kits for the 2023-2024 season. As the club celebrates a century of playing at its home ground, the Wildpark, this partnership promises to usher in a new era of innovation and interactivity for loyal fans worldwide.

The highlight of this venture lies in the integration of collectID’s NFC chip technology within the KSC jerseys. With a simple tap, fans can now register ownership of their exclusive Karlsruher SC jerseys, granting them access to an array of captivating content centered around the club’s historic home ground, the Wildpark. This seamless interaction will unlock behind-the-scenes footage and exclusive stories, enabling KSC fans to forge an even deeper connection with their team.

“At Karlsruher SC, we have always been dedicated to embracing innovation and sustainability to enhance our fans’ experience. Teaming up with collectID allows us to lead the way in the digital realm and deliver something truly special through our jerseys,” says Michael Becker, CEO of KSC.

“Karlsruher SC has shown its dedication to digitalization and sustainability, and we are proud to support them as they pioneer in this direction. By integrating the NFC fan chip into the new home jersey, we’re offering fans more than just a piece of clothing; we’re providing an immersive experience and bringing them closer to the heart of the club’s history,” says Lukas Paschka, Project Lead at collectID.

About Karlsruher SC

Karlsruher Sport-Club Mühlburg-Phönix GmbH und Co. KgaA, better known as Karlsruher SC, is a German association football club, based in Karlsruhe, Baden-Württemberg that currently plays in the 2. Bundesliga, the second tier of German football. For more information and club-related updates, visit https://www.ksc.de/.


ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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