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The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships
Sports sponsorships have come a long way since the first recorded instances of product placement and signage at sporting events in the late 19th century. According to Statista, the global sports...
Taking Daily Fashion to the Next Level
As people grow more conscious of all the products they buy, the fashion industry is no exception and fashion brands are seeking new and innovative ways to meaninfully connect with consumers. If you...
Can you Sell AI-Generated Images? Probably not
AI-generated art has been a rapidly growing trend in recent years. With advancements in technology, AI algorithms can now generate images, videos, music, and other forms of creative content....
5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season
As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is one of the best football countries. The deep-rooted history and ongoing success...
What is the Best Anti-Counterfeit Technology in 2023?
We are now in 2023 and the world is changing. Not only has technology evolved even faster since 2021, but the way we interact with each other has also changed.Something that remains the same,...
What the FTX Collapse Means for the Future of Blockchain and NFT Technology
The recent collapse of the cryptocurrency exchange FTX and the arrest of founder and ex-CEO Sam Bankman-Fried has raised many questions regarding the future of blockchain and Non-Fungible Tokens...
collectID 2022 Year in Review
Another year is in the books. 2022 was an exciting and momentous year for collectID as we worked hard, grew tremendously, and reached some of our biggest milestones yet. February’s...
collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022
In April of this year, David Geisser, co-founder and CEO of collectID, spoke on the Sports Maniac Podcast to speak about the financial and sustainable benefits for clubs and outfitters of moving...
The Fundamentals of Fashion Culture
Although products are the tangible link between a brand and its community, contemporary fashion brands represent more than an affinity for product trends. In this article, you’ll learn how fashion...
Best Fan Engagement Strategies For Sports Industry (2022)
As the sports industry evolves, teams and leagues are looking for new and innovative ways to improve fan engagement. In this blog post, we will explore some of the best fan engagement strategies...
collectID Camp 2022
Usually, we only look back to learn from mistakes and go into the future stronger.This review, however, reveals good memories of our collectID Camp 2022. For the first time since our founding,...
How NFTs are helping fight wine fraud
Thanks to Bourbon and Boots (follow them on Instagram or Twitter), publication, for inviting me to write how NFTs are helping fight wine fraud. Enjoy reading it. red wine bottle and wine glass on...
We have been selected for Avery Dennison Stretch
We’re thrilled to have been selected for AD Stretch, a global commercial pilot accelerator program with Avery Dennison, a Fortune 500 multinational leader in material science and their partner...
collectID Afterwork July
Yesterday, we had our monthly "Afterwork of the Ants" in a reduced team formation, because some of us were on their well-deserved vacations. We drank a few cold beers at Urban Surf; unfortunately,...
Web3 promoted to a new league post-lockdown with phygital fan engagement becoming live sport’s top priority
Thanks to NewDigitalAge (follow them on LinkedIN or Twitter), a Bluestripe Media publication, for inviting me to write about my view on digital transformation in the sports world. Enjoy reading it....