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Innovation in Sport: How Blockchain, NFC, and NFT Technology are Transforming the Sports Industry
The sports industry is known to be relatively slow to embrace new technologies. For years, sports organizations have been lagging behind other industries when it comes to innovation, and this delay...
8 Reasons Why Marketers Should Use Web3 for Brand Building
We live in a time where technology is rapidly developing and brands must continually adapt to the latest technologies to be innovative, appeal to consumers, and stay ahead of the competition. The...
The Hidden Dangers of Consumer Products: What Are CPGs and How to Keep Your Family Safe
So what are CPGs? A consumer packaged good (CPG) is an item frequently used, consumed, and replaced by everyday consumers. CPGs are typically produced by large consumer goods companies and sold...
Paid Search in the Era of ChatGPT: How the Future of Online Advertising is Changing
The rise of ChatGPT technology has caught the attention of companies and advertisers alike. With the integration of ChatGPT into search engines, the way we search for information and interact with...
The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships
Sports sponsorships have come a long way since the first recorded instances of product placement and signage at sporting events in the late 19th century. According to Statista, the global sports...
Protecting Yourself from Fake Food Scams: The Role of Anti-counterfeiting Technology
Nowadays, we live in a time where technology is more advanced than ever before. We have access to virtual reality worlds and autonomous vehicles, but one particular area where technology has taken...
Taking Daily Fashion to the Next Level
As people grow more conscious of all the products they buy, the fashion industry is no exception and fashion brands are seeking new and innovative ways to meaninfully connect with consumers. If you...
Can you Sell AI-Generated Images? Probably not
AI-generated art has been a rapidly growing trend in recent years. With advancements in technology, AI algorithms can now generate images, videos, music, and other forms of creative content....
5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season
As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is one of the best football countries. The deep-rooted history and ongoing success...
What is the Best Anti-Counterfeit Technology in 2023?
We are now in 2023 and the world is changing. Not only has technology evolved even faster since 2021, but the way we interact with each other has also changed.Something that remains the same,...
What the FTX Collapse Means for the Future of Blockchain and NFT Technology
The FTX collapse has been a shock to the blockchain and cryptocurrency community, raising questions about the future of this innovative technology. This article will examine what the FTX collapse...
collectID 2022 Year in Review
Another year is in the books. 2022 was an exciting and momentous year for collectID as we worked hard, grew tremendously, and reached some of our biggest milestones yet. February’s...
collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022
In April of this year, David Geisser, co-founder and CEO of collectID, spoke on the Sports Maniac Podcast to speak about the financial and sustainable benefits for clubs and outfitters of moving...
The Fundamentals of Fashion Culture
Although products are the tangible link between a brand and its community, contemporary fashion brands represent more than an affinity for product trends. In this article, you’ll learn how fashion...
Best Fan Engagement Strategies For Sports Industry (2022)
As the sports industry evolves, teams and leagues are looking for new and innovative ways to improve fan engagement. In this blog post, we will explore some of the best fan engagement strategies...