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Discover the latest with ZATAP, including our most recent partnerships and releases in sports and fashion, the latest news in tech and Web3.0, and other company updates!

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From Teams to Icons: The Evolution of Sports Fandom

From Teams to Icons: The Evolution of Sports Fandom

Gen Z and Gen Alpha Sports Fans Shifting Their Loyalty from Teams to Players A Changing Tradition Sports fandom has long been synonymous with unwavering team loyalty and passionate support for one's favorite teams. However, during recent years a lot of change occurred and with change a noticeable trend has emerged, especially among sports fans belonging to Gen Z and Gen Alpha. These young fans...

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From Pitch to Perception: 5 Lessons Inspired by Inter Miami’s Branding

From Pitch to Perception: 5 Lessons Inspired by Inter Miami’s Branding

Over the years, fans have been clamoring for a Major League Soccer (MLS) team to call their own - right from the heart of Miami. Enter Inter Miami CF, ready to make its mark on South Florida and the world. While every new club faces challenges, a fundamental strength of Inter Miami is the club's strategic branding decisions. From the universally recognized pink & black palette and iconic...

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Championing Inclusivity: Tech’s Role in Amplifying Fan Engagement at the Women’s World Cup

Championing Inclusivity: Tech’s Role in Amplifying Fan Engagement at the Women’s World Cup

As technology continues to enhance the sports experience, it’s no surprise that new innovations will be leading the way in terms of fan engagement at major events. With the 2023 FIFA Women's World Cup well underway, all eyes are on how this tournament will elevate fan engagement in women’s soccer.  Colombia's Daniela Arias celebrates with fans after defeating Jamaica as Las Cafeteras...

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The Intersection of Sports and Fashion

The Intersection of Sports and Fashion

At first glance, the worlds of sports and fashion might appear to have little in common. The powerful athletes performing superhuman feats of physicality and the elegant models strutting down the catwalk might seem worlds apart. But dig a little deeper, and you'll find an intriguing crossroads where sport and fashion intersect. This article explores this fascinating intersection. The Evolution...

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Karlsruher SC Partners with collectID

Karlsruher SC Partners with collectID

Karlsruher SC brings innovation to 2. Bundesliga through a partnership with collectID, Introducing "Smart" Jersey Kits Enhanced by NFC Technology. KARLSRUHE, GERMANY | German football club, Karlsruher SC partners with collectID to bring smart technology to their jersey kits for the 23-24 season. In a groundbreaking collaboration, Karlsruher SC, one of Germany's renowned football clubs, has...

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Boost Your Sports Organization’s Online Presence: 7 Tips to Minimize Loss and Maximize Success

Boost Your Sports Organization’s Online Presence: 7 Tips to Minimize Loss and Maximize Success

Running a successful sports-centric brand is no easy feat. Being one step ahead of your competition and continuously engaging with your fanbase while staying within budget is always top-of-mind. With the right strategies, though, you can maximize ROI while staying true to your brand's values and objectives – that's where having an optimized online presence comes in handy! In this blog post,...

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The 14 Companies Revolutionizing the World of Sports

The 14 Companies Revolutionizing the World of Sports

In a world where digitization is reshaping landscapes, the realm of sports is not to be left behind. An unprecedented digital transformation is underway, transforming not only how athletes train and compete, but also how fans interact with their favorite sports. It's a revolution, and leading the charge are 14 trailblazing companies. Let's delve into these pioneers. 1. Blinkfire Analytics...

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collectID Mid-year Review: Celebrating Success and Innovation in 2023

collectID Mid-year Review: Celebrating Success and Innovation in 2023

As we hit the midpoint of 2023, it's time to take a breather and look back at the phenomenal journey collectID has been on this year. We've burst into the scene with a bang, thanks to our stellar partnerships, ground-breaking product releases, and the remarkable milestones we've achieved. In this article, we're going to give you a glimpse of our year so far. Let's dive right in! Releases...

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Phygital Marketing in Sports: Benefits and Best Practices Revealed

Phygital Marketing in Sports: Benefits and Best Practices Revealed

Introduction What is Phygital Marketing? Before we delve into corner kicks and goal celebrations, let’s kick off with the basics. Phygital Marketing is the star player that unites the physical and digital worlds, creating an immersive experience. Picture this: walking into the stadium of AC Milan wearing and Rafael Leão jersey, and seeing his stats throughout the game just by tapping your jersey...

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The Power of Personalization: Customization and Personalized Experiences in Fashion

The Power of Personalization: Customization and Personalized Experiences in Fashion

Customization and made-to-order products have become the new standard in today’s fashion industry. Consumers are no longer satisfied with picking items off retail racks - they want custom looks that reflect their personal style or experiences that are completely unique and tailored just for them. Additionally, they want products that deliver utility beyond their practical use. Personalized...

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Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round

Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round

June is considered by many to be the greatest month for sports but now that we are halfway through the month, the 2022-23 season for some of the most popular sports leagues is either over or coming to a close. As a result, the buzz and excitement from fans will slowly fade until the next season starts. For sports clubs, we know that keeping fans engaged in the off-season can be a challenge....

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Apple is Going Phygital: Embracing the Future with Vision Pro

Apple is Going Phygital: Embracing the Future with Vision Pro

The Dawn of the Phygital Era Leading the frontier of technology innovation, Apple is launching us into the dawn of the 'phygital' era with its latest groundbreaking device, the Apple Vision Pro. The term 'phygital'—a blend of 'physical' and 'digital'—symbolizes experiences that seamlessly blend the tangible and virtual worlds. At a price point of $3,499, the Apple Vision Pro is a testament to...

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Decoding the Future of Connectivity: NFC, NFT, and NFC-enabled NFTs

Decoding the Future of Connectivity: NFC, NFT, and NFC-enabled NFTs

In an era of rapid digital transformation, technologies like Near Field Communication (NFC), Non-Fungible Tokens (NFTs), and NFC-enabled NFTs are making significant waves. These buzzwords have garnered attention and interest across industries, promising to reshape the way physical products interact with the digital world. Being new technologies, however, many people have skepticism. Are NFTs...

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Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans

Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans

In the sports industry, using fan data to craft engaging experiences is becoming an increasingly popular conversation. Having a deep understanding of your fan base's unique wants, needs, and interests is an invaluable resource not to be overlooked. Whether it's leveraging ticket sales insights or developing personalized communication strategies — diving into the depths of fan data can make all...

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Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes

Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes

Now more than ever before, the relationships between brands, college athletes, and their respective universities are becoming increasingly important as new legislation allows student-athletes to benefit financially from their name, image, and likeness (NIL). It is essential to create a win-win NIL partnership so both athletes and businesses can have an optimal experience. Moreover, we live in a...

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