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Discover the latest with collectID, including our most recent partnerships and releases in sports and fashion, the latest news in tech and Web3.0, and other company updates!
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What Are Digital Twins and How Do They Work? The Power of Two
In the Web 3.0 world, the idea of the "Digital Twin" is increasing in popularity and usage. Digital twins are a powerful tool for companies and marketers to understand and improve their products, processes, and services. By creating a digital replica of a physical product or system, companies can gain valuable insights into how that product or system behaves in the real world. Additionally,...
Innovation in Sport: How Blockchain, NFC, and NFT Technology are Transforming the Sports Industry
The sports industry is known to be relatively slow to embrace new technologies. For years, sports organizations have been lagging behind other industries when it comes to innovation, and this delay often results in missed opportunities to gain competitive advantages through innovative technologies. But that is starting to change. A perfect example of this is the way that major sports...
8 Reasons Why Marketers Should Use Web3 for Brand Building
We live in a time where technology is rapidly developing and brands must continually adapt to the latest technologies to be innovative, appeal to consumers, and stay ahead of the competition. The latest of these is Web 3.0, or Web3. Web3 provides marketers with a unique opportunity to build their brand in a developing ecosystem. By being early adopters of Web3 technologies, marketers can...
The Hidden Dangers of Consumer Products: What Are CPGs and How to Keep Your Family Safe
So what are CPGs? A consumer packaged good (CPG) is an item frequently used, consumed, and replaced by everyday consumers. CPGs are typically produced by large consumer goods companies and sold through a variety of retail channels, including brick-and-mortar stores and online retailers. The CPG market is constantly changing with emerging trends, and many CPG companies will do nearly anything to...
Paid Search in the Era of ChatGPT: How the Future of Online Advertising is Changing
The rise of ChatGPT technology has caught the attention of companies and advertisers alike. With the integration of ChatGPT into search engines, the way we search for information and interact with search engines is undergoing a significant change. This shift is forcing companies to re-evaluate their paid search strategies and embrace new, more personalized advertising models. As ChatGPT becomes...
The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships
Sports sponsorships have come a long way since the first recorded instances of product placement and signage at sporting events in the late 19th century. According to Statista, the global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by 2027. Credit: Crypto.com Sponsorship marketing is a strategic...
Protecting Yourself from Fake Food Scams: The Role of Anti-counterfeiting Technology
Nowadays, we live in a time where technology is more advanced than ever before. We have access to virtual reality worlds and autonomous vehicles, but one particular area where technology has taken over is food production. With advances in 3D printing, artificial intelligence, and biotechnology, it's now possible to easily create realistic-looking products that are not necessarily real food....
Taking Daily Fashion to the Next Level
As people grow more conscious of all the products they buy, the fashion industry is no exception and fashion brands are seeking new and innovative ways to meaninfully connect with consumers. If you want to find out how technology can benefit you in the fashion world, keep reading this article. As explored in our last fashion story, consumers increasingly want to be a part of a community and feel...
Can you Sell AI-Generated Images? Probably not
AI-generated art has been a rapidly growing trend in recent years. With advancements in technology, AI algorithms can now generate images, videos, music, and other forms of creative content. However, as this new market develops, it raises important questions about copyright laws and the ownership of these AI-generated works. 1/ As I learned more about how the deeply exploitative AI media models...
5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season
As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is one of the best football countries. The deep-rooted history and ongoing success of the French national team have driven the popularity of football in France to new heights, making the sport an integral part of French culture. With large fan bases at clubs all around the country,...
What is the Best Anti-Counterfeit Technology in 2023?
We are now in 2023 and the world is changing. Not only has technology evolved even faster since 2021, but the way we interact with each other has also changed.Something that remains the same, however, is the counterfeit market that continues to grow in profits every single year. The Rise of Fake Goods and the Growth of Anti-Counterfeit Technology https://youtu.be/7ldIQVpXpbg The Big Business of...
What the FTX Collapse Means for the Future of Blockchain and NFT Technology
The FTX collapse has been a shock to the blockchain and cryptocurrency community, raising questions about the future of this innovative technology. This article will examine what the FTX collapse means for the future of blockchain and NFT technology, shedding light on the implications, the lessons learned, and the direction the industry may take in the wake of this event. We'll discuss potential...
collectID 2022 Year in Review
Another year is in the books. 2022 was an exciting and momentous year for collectID as we worked hard, grew tremendously, and reached some of our biggest milestones yet. February’s Funding Boost Perhaps the biggest milestone for us came at the beginning of the year. In February, we received a big funding boost of CHF 3.2M ($3.5M) led by SeventySix Capital and Hellen’s Rock which...
collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022
In April of this year, David Geisser, co-founder and CEO of collectID, spoke on the Sports Maniac Podcast to speak about the financial and sustainable benefits for clubs and outfitters of moving their physical merchandise into the digital world with Christoph Rohmer, Head of Marketing & Sponsorship at JAKO. Eight months later, Sports Maniac reveals this podcast, “#355: Digital Merchandising...
The Fundamentals of Fashion Culture
Although products are the tangible link between a brand and its community, contemporary fashion brands represent more than an affinity for product trends. In this article, you’ll learn how fashion brand communication establishes cultural credibility and increases revenues by 2-3X. Fashion culture: In today’s fast-paced, hyper-connected world, fashion trends are not only expanding way quicker and...