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Discover the latest with ZATAP, including our most recent partnerships and releases in sports and fashion, the latest news in tech and Web3.0, and other company updates!

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8 Reasons Why Marketers Should Use Web3 for Brand Building

8 Reasons Why Marketers Should Use Web3 for Brand Building

We live in a time where technology is rapidly developing and brands must continually adapt to the latest technologies to be innovative, appeal to consumers, and stay ahead of the competition. The latest of these is Web 3.0, or Web3. Web3 provides marketers with a unique opportunity to build their brand in a developing ecosystem. By being early adopters of Web3 technologies, marketers can...

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The Hidden Dangers of Consumer Products: What Are CPGs and How to Keep Your Family Safe

The Hidden Dangers of Consumer Products: What Are CPGs and How to Keep Your Family Safe

So what are CPGs? A consumer packaged good (CPG) is an item frequently used, consumed, and replaced by everyday consumers. CPGs are typically produced by large consumer goods companies and sold through a variety of retail channels, including brick-and-mortar stores and online retailers. The CPG market is constantly changing with emerging trends, and many CPG companies will do nearly anything to...

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Paid Search in the Era of ChatGPT: How the Future of Online Advertising is Changing

Paid Search in the Era of ChatGPT: How the Future of Online Advertising is Changing

The rise of ChatGPT technology has caught the attention of companies and advertisers alike. With the integration of ChatGPT into search engines, the way we search for information and interact with search engines is undergoing a significant change. This shift is forcing companies to re-evaluate their paid search strategies and embrace new, more personalized advertising models. As ChatGPT becomes...

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The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships

The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships

Sports sponsorships have come a long way since the first recorded instances of product placement and signage at sporting events in the late 19th century. According to Statista, the global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by 2027. Credit: Crypto.com Sponsorship marketing is a strategic...

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Protecting Yourself from Fake Food Scams: The Role of Anti-counterfeiting Technology

Protecting Yourself from Fake Food Scams: The Role of Anti-counterfeiting Technology

Nowadays, we live in a time where technology is more advanced than ever before. We have access to virtual reality worlds and autonomous vehicles, but one particular area where technology has taken over is food production. With advances in 3D printing, artificial intelligence, and biotechnology, it's now possible to easily create realistic-looking products that are not necessarily real food....

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Taking Daily Fashion to the Next Level

Taking Daily Fashion to the Next Level

As people grow more conscious of all the products they buy, the fashion industry is no exception and fashion brands are seeking new and innovative ways to meaninfully connect with consumers. If you want to find out how technology can benefit you in the fashion world, keep reading this article. As explored in our last fashion story, consumers increasingly want to be a part of a community and feel...

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Can you Sell AI-Generated Images? Probably not

Can you Sell AI-Generated Images? Probably not

AI-generated art has been a rapidly growing trend in recent years. With advancements in technology, AI algorithms can now generate images, videos, music, and other forms of creative content. However, as this new market develops, it raises important questions about copyright laws and the ownership of these AI-generated works. 1/ As I learned more about how the deeply exploitative AI media models...

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5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season

5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season

As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is one of the best football countries. The deep-rooted history and ongoing success of the French national team have driven the popularity of football in France to new heights, making the sport an integral part of French culture. With large fan bases at clubs all around the country,...

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What is the Best Anti-Counterfeit Technology in 2023?

What is the Best Anti-Counterfeit Technology in 2023?

https://youtu.be/wfPM3i9NIHM We are now in 2023 and the world is changing. Not only has technology evolved even faster since 2021, but the way we interact with each other has also changed.Something that remains the same, however, is the counterfeit market that continues to grow in profits every single year. The Rise of Fake Goods and the Growth of Anti-Counterfeit Technology Counterfeit goods...

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What the FTX Collapse Means for the Future of Blockchain and NFT Technology

What the FTX Collapse Means for the Future of Blockchain and NFT Technology

The FTX collapse has been a shock to the blockchain and cryptocurrency community, raising questions about the future of this innovative technology. This article will examine what the FTX collapse means for the future of blockchain and NFT technology, shedding light on the implications, the lessons learned, and the direction the industry may take in the wake of this event. We'll discuss potential...

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collectID 2022 Year in Review

collectID 2022 Year in Review

Another year is in the books. 2022 was an exciting and momentous year for collectID as we worked hard, grew tremendously, and reached some of our biggest milestones yet.   February’s Funding Boost Perhaps the biggest milestone for us came at the beginning of the year. In February, we received a big funding boost of CHF 3.2M ($3.5M) led by SeventySix Capital and Hellen’s Rock which...

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collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022

collectID Featured in Top 10 of the Most Listened Sportsmaniac Podcasts of 2022

In April of this year, David Geisser, co-founder and CEO of collectID, spoke on the Sports Maniac Podcast to speak about the financial and sustainable benefits for clubs and outfitters of moving their physical merchandise into the digital world with Christoph Rohmer, Head of Marketing & Sponsorship at JAKO. Eight months later, Sports Maniac reveals this podcast, “#355: Digital Merchandising...

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The Fundamentals of Fashion Culture

The Fundamentals of Fashion Culture

Although products are the tangible link between a brand and its community, contemporary fashion brands represent more than an affinity for product trends. In this article, you’ll learn how fashion brand communication establishes cultural credibility and increases revenues by 2-3X. Fashion culture: In today’s fast-paced, hyper-connected world, fashion trends are not only expanding way quicker and...

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Best Fan Engagement Strategies For Sports Industry (2022)

Best Fan Engagement Strategies For Sports Industry (2022)

As the sports industry evolves, teams and leagues are looking for new and innovative ways to improve fan engagement. In this blog post, we will explore some of the best fan engagement strategies currently being used in the sports world. We will also discuss how these strategies can be adapted to fit the needs of your specific organization. So whether you are a team owner, league executive, or...

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collectID Camp 2022

collectID Camp 2022

Usually, we only look back to learn from mistakes and go into the future stronger.This review, however, reveals good memories of our collectID Camp 2022. For the first time since our founding, almost all of us (shout out to Ufuk, who was sick 🤒 ) were able to work and have fun together for a whole week. From Monday to Tuesday, we were at our headquarters in Zurich, and these days were packed...

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