The Living Poster More than what meets the eye. McLaren Racing and collectID partnered up to bring living posters to racing fans. A series of three posters were powered by collectID technology, driving new users to the Tezos platform, McLaren’s Official...
The First Phygital and 100% Eco-Friendly Jersey of LaLiga Kappa and Deportivo de La Coruña proved the sustainability of the jersey and increased fan engagement through its digital twin. Client: Deportivo de La Coruña – Kappa Iberia Industry: Sports Touchable...
Manta da Massa – The First Latin American Smart Football Jersey Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups. Client: Clube Atlético Mineiro Industry: Sports Atlético Mineiro created one-of-a-kind fan engagement jersey...
Phygital Jersey Celebrating Pekka Rinne’s Retirement The Nashville Predators transformed their jersey into a direct communication and sales channel, with 22% of the fans allowing for targeted marketing and offers from the club and its sponsors. Client: Nashville...
Unique Ways to Activate Game-Worn Jerseys ESTAC raised additional revenue for UNICEF and positioned itself as one of the most innovative clubs in the French Ligue 1. Client: ESTAC Troyes Industry: Sports Connect physical product with the digital dimension ESTAC...
