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Atlético Mineiro
Bringing merchandise to the Metaverse. Brazilian football champion creates one-of-a-kind fan engagement with collectID technology. The current Brazilian league and cup champion Clube Atlético Mineiro equipped the 113th-anniversary Manto da Massa jersey with the collectID technology.

Release

2021

Solution

Create a smart jersey

Customer

Atlético Mineiro

Multi-awarded, Atlético Mineiro’s “Manto Da Massa 113” jersey is internationally recognized as the most significant release of 2021 in Latin America. All 120’000 jerseys were sold out in 4 days and the first 30’000 in only 4 hours.

The jersey arrives with unique technology, making it the first-ever smart jersey sold in Brazil. With collectID technology, every jersey becomes truly unique and is safe against any form of counterfeiting.

Fans receive not only a physical product but also a digital version as an NFT directly onto their smartphone. In addition, Atlético Mineiro can communicate directly with fans via the jerseys and provide them with additional content, such as match highlights or visuals.

For the purchaser of the jersey, the collectID technology means that the jersey becomes even more valuable, as its uniqueness and authenticity are guaranteed.

Challenge

Create a unique community experience

Benefits for end consumers:

  • Fans got their physical jersey as a digital twinin the form of an NFT could unlock via smartphone exclusive fan experience 
  • The fans that registered their jersey can find other fans and connect with each other
  • The fans’ activity gets rewarded with points to buy special offers from the club and sponsors

Benefits for Atletico Mineiro:

  • Atlético Mineiro can actively manage regional, national and international fan communities
  • Fans can be provided with different fan experiences and content based on their location
  • The price of the “Manto da Massa” jersey could be increased by 10% due to the collectID technology
  • Atlético Mineiro could increase their profit by USD 400.000 due to the collectID technology