The first Phygital and 100% Eco-Friendly Jersey of LaLiga

• Explain to fans the sustainable work behind the product
• Reach first party data of fans
• Stay in touch with fans even after product purchase

An encrypted NFC tag is embedded in each jersey and can be scanned using any smartphone. This NFC tag is a key element of the technology behind the product, and it provides fans with a convenient and secure way to interact with the product. The encrypted tag ensures that the information stored on it cannot be accessed or altered by unauthorized individuals.

Each product and its unique identifier (ID) are represented as a non-fungible token (NFT) on the blockchain. This means that each jersey is not only a physical product, but it also has a corresponding digital representation on the blockchain. The NFT serves as a digital certificate of authenticity, proving that the product is one-of-a-kind and cannot be replicated. This creates added value for the fan, as it ensures the rarity and uniqueness of the product.

By scanning the NFC tag in the jersey, the fan receives a digital twin. This digital twin is an exact replica of the physical product, stored on the blockchain. The digital twin unlocks an exclusive experience for the fan. For example, it could provide access to special content, events, or merchandise. The digital twin also allows for a direct line of communication between the fan and the brand, fostering a stronger relationship between them and providing an opportunity for continued engagement even after the initial purchase of the product.

• 32.1% Tapping Rate: Roughly one-third of fans who purchased the jersey used the embedded NFC tag and tapped it with their smartphone. Fans are actively engaging with the technology and using it to interact with the product.
  
• 30.1% Registration Rate: Nearly all of the fans who tapped their jersey also took the step of registering it on the collectID app. This is a high rate of engagement and shows that fans are not only interested in using the technology, but they are also willing to provide personal information to access the exclusive experiences and benefits associated with the digital twin.
  
• 4:54 min Average Time Spent: On average, fans spent around 5 minutes inside the collectID app after tapping their jersey. This indicates the experiences offered on the app are engaging and captivating for the fans, and the brand is successfully providing a platform for continued interaction and engagement with fans even after the purchase of the product.
  

• Exclusive experiences: Fans who tap their jersey with their smartphone can access exclusive experiences and content through the collectID app, enhancing their connection with the brand and providing added value for their purchase.
• Improved product value: The NFT technology and digital twin associated with each jersey creates a unique and rare product that cannot be replicated, adding value and making the purchase more special and meaningful for the fan.
• Continued engagement with the brand: Fans can continue to engage with Deportivo de La Coruña and Kappa after the initial purchase by accessing the digital twin of their product through the collectID app, fostering a stronger relationship between the fan and the brand.
• Increased transparency: The blockchain technology provides a transparent and secure way for fans to verify the authenticity of the product, giving them peace of mind and confidence in their purchase.
• Enhanced product ownership: Fans have a tangible representation of their ownership and a record of their purchase through the digital twin of their product stored on the blockchain. This can increase the emotional connection they have with the product and enhance the sense of ownership.

• Increased fan engagement: By providing fans with an exclusive digital experience through the NFC tag and collectID app, Deportivo de La Coruña and Kappa can foster a stronger relationship with fans and keep them engaged with the brand even after the initial purchase of the product.
• Increased brand loyalty: The technology creates added value for fans and provides them with a unique and rare product that cannot be replicated. This can help increase brand loyalty and make fans more likely to continue supporting Deportivo de La Coruña and Kappa in the future.
• Improved data collection and analysis: By having fans register their product on the collectID app, Deportivo de La Coruña and Kappa can collect valuable data on their fans, including demographic information and purchase behavior. This data can be analyzed to gain insights into the preferences and needs of their fan base, allowing the brand to better tailor its offerings and improve customer satisfaction.
• Increased product authenticity: The NFT technology ensures the authenticity of each product, making it easier for Deportivo de La Coruña and Kappa to combat counterfeit products and protect their brand image.
• Revenue generation: By offering exclusive experiences and merchandise through the collectID app, Deportivo de La Coruña and Kappa can create a new revenue stream and generate additional revenue.