What is a phygital product and what is a phygital collectible?

on March 13, 2023

In today’s business world, it’s important to understand the difference between phygital products and phygital collectibles. With so many companies going digital, it’s easy to get caught up in the hype and think that everything must be done online. However, there is still a place for physical products and collections, especially when combined with digital elements. Here’s a look at what each term means and how businesses can develop a phygital strategy that provides them with a competitive advantage.

A phygital product is a physical product that has an association with a digital component, such as an app or website.

Phygital products are revolutionizing the way we interact with our physical purchases. These products combine the best of the physical and digital worlds, offering not just convenience and security, but also a truly unique experience. By incorporating digital components such as apps or websites into existing physical products, users are able to take advantage of convenient, personalized experiences that elevate the customer experience.

For example, users can use an app to customize a physical product or even access additional support services related to the item that would not be possible with just traditional items. Brands can improve the online shopping experience as well by offering customers the convenience and accessibility of online purchasing but still providing tangible items that people can touch and feel.

Technological innovations like Augmented Reality (AR) are increasingly being used in retail to combine physical and digital elements and provide a unique customer experience. AR differs from virtual reality (VR) as AR uses real-world elements while VR is entirely digital. Some examples of AR and phygital retail concepts we see today include:

  • Interactive Packaging: Physical product packages that use digital technology such as QR codes or augmented reality to provide additional information or an interactive experience for the consumer.
  • Virtual try-on: AR can be used to create virtual try-on experiences for customers, allowing them to see how clothing, makeup, or accessories would look on them before making a purchase. Examples include Sephora’s Virtual Artist and the H&M Virtual Mirror.
  • In-Store Navigation: AR can be used to help customers navigate physical stores and find products more easily. For example, Lowe’s created an AR app that helps customers find products and provides them with DIY instructions.
  • Product Visualization: AR can be used to provide customers with more information about products and to visualize how they would look in their homes. For example, IKEA’s Place app allows customers to use AR to place furniture in their homes before making a purchase.

A phygital collectible is a physical product that can be collected and displayed digitally.

A phygital collectible is a revolutionary way of bringing collecting and digital displays together. Whether it be limited edition trading cards or sports jerseys, these physical items have the potential to be collected, displayed, and even traded virtually.

This opens up both an entire world of opportunity for eager collectors, as well as great potential for brands to build loyalty and create highly meaningful experiences with their customers. Collecting physical items can now become a much more rewarding experience thanks to having the ability to display them digitally.

With the incorporation of phygital collectibles in many different industries, collecting is heading in a fascinating new direction!

Phygital products can be used to increase customer engagement and loyalty.

Phygital products are a great way to engage customers and boost loyalty. Offering phygital products can prove to be invaluable in not just creating unique experiences for customers but also engaging them on multiple levels. Incorporating technology into physical products helps create more immersive experiences for consumers and builds stronger connections with the brand.

Companies that take advantage of phygital products show their customers that they care about them by delivering something more creative than a simple ‘thank you’ email or free sample. Moreover, it allows brands to become more interactive with customers by giving them exclusive offers or updates about their products if they register the physical item via an app or QR code.

In summary, investing in phygital products is an absolute must – it’s time to bring physical and digital together!

Phygital collectibles can be used to create unique experiences for customers and collectors alike.

Phygital collectibles, a combination of physical items and digital elements, have revolutionized the collectibles industry, making it much easier to create custom experiences for customers and collectors. By leveraging technology to bridge the gap between the physical and digital worlds, these hybrid collectibles bring unprecedented convenience and exploration opportunities to both collectors and businesses alike. When brands take advantage of this technology and develop a comprehensive phygital marketing strategy, they unlock several benefits for their brand including:

  • Multi-channel sales through the addition of the digital twin
  • High customer satisfaction
  • Access to valuable customer data
  • Increased brand loyalty

With phygital items, users can easily add features like customer loyalty programs, exclusive animation, or extra content that can be unlocked with certain achievements, allowing precious moments to be shared with friends and family everywhere. Easily customizable and endlessly creative, phygital collectibles unlock a one-of-a-kind customer experience.

Phygital products and collectibles offer new ways for businesses to interact with their customers.

The world of phygital products and collectibles is giving businesses amazing new ways to interact with their customers. These items combine the tactile, collectible properties of physical goods with the technology and data storage capabilities of digital items. Consumers now have unprecedented levels of direct interaction with any business that chooses to use these resources. With a direct communication channel to their favorite brands, the customer experience is greatly improved.

Companies can offer exclusive digital experiences for their most loyal customers, or design interactive rewards programs that bring people back again and again. Businesses benefit from having access to detailed customer data which can help them understand the needs and interests of their consumers better. The possibilities these technologies open up for businesses looking to engage with their customers are truly exciting!

Seamlessly Blend Physical and Digital with collectID

Phygital products and collectibles offer businesses a world of new opportunities. Whether you’re looking to engage with customers more deeply or find innovative ways to boost customer loyalty, phygital products are a great way to give your business an edge. Not only do they enable a more interactive experience for customers, but they also offer up limitless possibilities for creating unique and interesting experiences.

At collectID, we work with brands and sports teams to connect the physical and digital worlds by integrating secure NFC tags into their physical products that give each individual product a unique identity that is assigned to its owner, tokenized, and stored on the blockchain. Not only does this technology seamlessly connect products to the digital world, but also creates a new marketing and sales channel for brands to communicate with customers and provide a unique customer experience.

The possibilities of phygital products are immense, so why not get started now? Create your first phygital product today and take advantage of this powerful new technology. With phygital products and collectibles, you can open the door for endless opportunities that will help drive customer engagement and loyalty. Contact our team today to get started.

About Oleksandr

Performance Marketing Manager, Oleksandr has been working on the web since he was 12 years old and has been involved in marketing and web marketing since the age of 18. He has worked for both small start-ups and large retail companies. He specializes in data-driven marketing and achieving positive ROI goals
Filed under  Technology 

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